Social Media Marketing (SMM)
What is social media marketing?
Social media marketing is that the process of
making content for social media platforms to push your products and/or
services, build community together with your audience, and drive traffic to
your business. With new features and platforms emerging a day, social media
marketing is continually evolving.
Social media marketing is all about meeting
your target market and customers where they're and as they socially interact
with one another and your brand. While social media marketing as an entire is
incredibly valuable and beneficial to your business growth (as you will see
within the following section), your strategy will differ supported which social
networks your audience spends their time on.
Social Media is The Best Marketing
Platforms :
Facebook :
Approx Users: 1.10 billion daily active users worldwide
Approx Audience: an honest spread of generation and Millennials Industry impact: B2C
Best for: Brand awareness; advertising
Facebook is that the most important social media platform and thus the foremost established. Since its launch in 2004, it's become a great tool for B2C businesses, offering advanced advertising tools similarly as organic opportunities.
Approx Users: 1.10 billion daily active users worldwide
Approx Audience: an honest spread of generation and Millennials Industry impact: B2C
Best for: Brand awareness; advertising
Facebook is that the most important social media platform and thus the foremost established. Since its launch in 2004, it's become a great tool for B2C businesses, offering advanced advertising tools similarly as organic opportunities.
TikTok:
Approx Users: 1.5 billion active monthly global users
Approx Audience: Primarily Gen Z followed by Millennials. Industry impact: B2B and B2C. Best for: Short-form, creative video content; user-generated content; brand awareness. When you give some thought to short-form video, you presumably consider TikTok. The platform rose in popularity in 2020 and shows no signs of slowing down. It's one of the foremost effective platforms for community building, with marketers ranking it in second place behind YouTube.
Instagram :
Approx Users: 1 billion monthly active users
Approx Audience: Primarily Millennials. Industry impact: B2C. Best for: High-quality images and videos; user-generated content; advertising, Although Instagram launched only 12 years ago, the platform has taken the world by storm. When it involves sharing visually compelling content, Instagram is where brands go. Another thing that sets the platform apart is its advanced ecommerce tools.
Today, users can discover brands, browse their products and/or service, and complete a purchase without ever leaving the app – making Instagram a tricky platform to beat.
Twitter:
Approx Users: 211 million daily active users worldwide
Approx Audience: Primarily Millennials. Industry impact: B2B and B2C. Public relations; customer service; community building. While Instagram focuses on visuals, Twitter focuses on words. Since the primary days of 140-character Tweets, the platform has now expanded to include an audio tool called Twitter Spaces, a community-building tool called Twitter Communities, and Twitter Moments to share interesting content along with your followers.
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LinkedIn:
Approx Users: 774 million active users worldwide
Approx Audience: Baby boomers, generation X, and Millennials. Industry impact: B2B. Best for: B2B relationships, business development, and social selling
LinkedIn is Facebook's professional cousin. It's perhaps the only platform where its audience is clearly defined: Working professionals looking to network and search out new opportunities.
That makes it the simplest platform for B2B companies looking to identify key decision-makers and build an industry-specific community.
YouTube :
Approx Users: Over 315 million daily active users worldwide
Approx Audience: Primarily Millennials but contains a powerful audience across gender and age demographics. Industry impact: B2C and B2B. Best for: Brand awareness; long-form entertainment, and how-to videos
According to HootSuite, YouTube is that the second most visited website within the planet. additionally, marketers name it the foremost effective platform to make community.
In addition to being an incredibly popular platform, its users also tend to stay longer thereon because it features mostly long-form content – making it an ideal platform to share educational content.
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Snapchat:
Approx Users: 306 million daily active users worldwide
Approx Audience: Primarily Generation. Industry impact: B2C. Best for: Brand awareness; advertising. When Snapchat came enter 2011, leading the charge in ephemeral content. It introduced content that you just simply could share along with your friends which might expire after 24 hours.
The platform peaked in 2015 and has held strong since then. Many thought the brand would disappear once Instagram introduced Stories, the identical feature with a definite name. However, Snapchat continues to be popular among young adults.
Pinterest:
Approx Users: 444 million monthly active users worldwide
Approx Audience: Primarily Millennials with a solid audience in Gen, generation and Baby Boomers. Industry impact: B2C. Best for: Visual advertising; inspiration
Think of Pinterest form of a visible storyboard that allows users to induce inspiration for everything from fashion to home décor.
85% of Pinners say Pinterest is where they're visiting start out a fresh project. additionally, 80% of weekly Pinners say they've discovered a replacement brand or product on the platform. So, not only is it a wonderful discovery tool but it's also how for brands to create their narrative through visual stories.
Clubhouse:
Approx Users: 10 million weekly active users worldwide
Approx Audience: Primarily Millennials. Industry impact: B2B and B2C. Best for: Visual advertising; inspiration. Clubhouse made a strong impression as soon because it entered the social media world in 2020. The audio-only platform allows people to start interesting conversations with followers further as strangers and build community.
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The platform also gained some buzz for its invitation-only founded when it absolutely was in beta testing. Today, the platform is receptive everyone globally and on both IOS and Android devices. Another big point to this platform is that it works well for both B2B and B2C businesses and leverages audio, which has made an outsized comeback in recent years.
Now that we've detailed the fundamentals of each social media network, let's discuss why social media marketing is useful for your business.